As an established creative designer, I have always struggled with the concept of seasonal designs. Why is there so much emphasis on creative talent lasting only for a few months and then selling at discounted prices after 2 months on the shop floor? Why do customers have to wait 6 months before they can buy the collection? These rules always baffle me and make me question the fashion industry as a whole. Times have changed, customers have changed and it’s about time that we change.
We train as designers (which take several years) , we spend hours, weeks and months on perfecting a collection and then the journey is ended in two months! Why has the appreciation of high fashion been replaced by the high street ethos? What happens to those pieces which have a special character about them? Why can’t we continually sell these pieces and introduce new pieces as and when we feel like it opposed to be dictated by fashion weeks and seasons.
At BARJIS we believe in quality, soulful pieces and work that have a hidden story to be discovered. At BARJIS we are going back to our roots and focusing on quality pieces that can be bought at any season. We want to put the client first and focus on producing beautiful hand painted printed scarves and garments that leave a lasting impact with the end user and can be accessed at all times.
BARJIS plans to inbox new exclusive pieces as and when they arrive and offer a pre order service for special limited edition pieces. As well as offering a selection of pieces that can be bought any time throughout the year through our pre order service.
We plan to open pop up shops, showrooms and exclusive tea parties and road shows to specific markets; to give a taster of BARJIS to new customers and show new collections to our repeat buyers.
Our new service will operate from November 2015 onwards with a collection of special printed silk and cashmere scarves to be available to pre order from our website from end of October. Ready for Christmas delivery in December.
Furthermore we’ll be launching a modest bridal collection for custom orders in the New Year and a Ramadan/Eid collection to pre order from April/May 2016.
Throughout the year we’ll be introducing new pieces and mini collections to keep up the demand for our innovative signature printed pieces from our loyal and growing customer base around the world.
Thank you for your support!
Barjis Chohan
Founder
BARJIS
