People Before Products
A journey into our legacy.
Designed Around Place and Identity
Barjis London is a British design house founded in 1999 by our CEO and Chief Designer, Barjis Chohan, whose creative journey began in the ateliers of some of fashion’s most influential institutions.
A graduate of both the London College of Fashion and Central Saint Martins, Barjis began her career working alongside the iconic Vivienne Westwood and later with a renowned French fashion house in Monte Carlo. These formative experiences shaped her understanding of design as both an artistic and cultural expression.
Drawing from this background, she launched Barjis London with a focus on bespoke rugs and carpets for hospitality, gradually expanding the brand into fashion and lifestyle collections.
“I want to create beautiful, sustainable work of the highest quality – pieces that people will treasure for life.”
Barjis Chohan — Founder & CEO, Barjis London
The Story Behind Our Logo
Our fashion collections are hugely inspired by travel, multiculturalism, and the diaspora communities around the world. The logo is an identity that resonates with everyone who has moved from their motherland to make a better life for themselves. With this migration comes sacrifice, resilience, and isolation, but from a positive angle, we see new identities being formed, cultures merging to create a new set of values, traditions, and unique outlooks.
The logo represents this new identity of multiculturalism. Where chicken tikka masala is the new British dish, and adopting British conservatism and etiquettes with a Pakistani burst of colour and hospitality is common, a beautiful multicultural identity is formed. This identity is reflected in the work of Barjis and the lifestyle it represents.
The logo plays on quintessential stereotypes, the British umbrella crossed with the chilli. It is a homage to globalisation, diversity, integration, and the modern world we have created together.
“We all are immigrants and travellers of this world and Barjis is an iconic celebration of the success stories of everyone who moved, travelled, and inspired the world.”
Barjis Chohan — Founder & CEO, Barjis London
Design Excellence Across Disciplines
At Barjis London, creativity is not confined to a single discipline. The brand moves fluidly between fashion, textile design, flooring and carpets, guided by the belief that craftsmanship and design transcend categories.
Each piece reflects a shared language, one that values heritage craftsmanship, cultural storytelling, and modern elegance.
Our quality and craftsmanship in carpets and fashion have earned us many long-standing clients who have trusted us with their spaces, from our luxurious Axminster carpets in Marriott to our exclusive collections on the Runway of Dubai Fashion Week, we deliver timeless, prestigious designs for your projects.
Heritage Craftsmanship
Every piece is produced with the quality,care and trust across great ateliers of Europe and the Middle East.
Cultural Storytelling
Our designs draw from multicultural inspirations, and a rich vocabulary of cultural motifs, reinterpreted through a contemporary lens to create work that builds a legacy.
Designed around Identity and Belonging
We believe that luxury is not loud. Our collections are limited, carefully crafted and curated, and designed to provide a feeling of belonging, a shared identity and finding and expressing your true self through art inspired pieces.
Press & Recognitions
Since 1999, Barjis London has been recognised for our unique and creative collections, design excellence and a distinctive approach to blending identity and design into the business.
Our work has been featured in newspapers, magazines, television shows, and podcasts, catching the eye of press houses and luxury enthusiasts.
Press Features
Newspapers, magazines, television shows, and podcasts across the UK, Europe, and the Middle East.
Exhibitions
Luxury limited edition collections displayed at exhibitions and fashion runways worldwide.
27+
Years of Excellence
Since 1999, consistent design excellence in carpets, rugs, and fashion.
On the World Stage
We have displayed our luxury limited edition collections at exhibitions and fashion runways worldwide, showcasing our design excellence on the world stage.
NETHERLANDS
Luxury Fashion Exhibition
Goes
GERMANY
Museum Angewandte Kunst
Frankfurt
UNITED STATES
Cooper Hewitt, Smithsonian Design Museum
New York
PRIVATE EXHIBITION,
Earlscourt
London
