The RUG THAT LIVES LONGER THAN YOU
I received an email from a very old client. When I mean old I am going back to year 2002 when I made a bespoke rug for a new client. I met him at an event when I received ‘Designer in International Trade’ awarded by Financial Mail on Sunday. He was in the audience and later he sent an email that he wanted to order a rug.
Recently, the client reached out as he wanted to gift his rug to his children as part of his will. He said that the rug is like old wine and aging beautifully. Not only has it retained its quality, but it looks better than when he had bought it. He wanted to know if we have a serial number that he can add to the back of the rug.
I was surprised that my work would be included in a will. I always believed that every client should have an emotional connection with my work and this will avoid throwing my work away. Sustainability does not have to be about producing eco- friendly products but the real definition of sustainability is keeping a product and passing it on to the next generation. Purchasing a luxury high – end product should add value and evoke a sentiment of emotions.
I hope that all my work which includes, rugs, fashion, belts, notebooks, cushions, silk scarves and soon to be jewellery, will live on in the hearts of the customer.
A rug is an investment and if it is looked after well; it will out live the owner.